Caffeine-free · Paraxanthine · White Peach + Yuzu Citrus
ANZU
A caffeine-free energy powder built on one mechanism — paraxanthine, the metabolite responsible for caffeine's clarity, without the crash. One level scoop, cold water, ten seconds.
Launch Pricing
What it will cost when it ships.
Nothing is for sale yet. ANZU ships early 2027; the Founders Circle locks these prices first.
Single Tub
$70
3-Pack
$165
Quarterly
$150 / 90 days
45-Day Love-It Guarantee — return the unused portion. Prices shown are planned launch pricing and are not a purchase offer.
The Formula
Nothing to hide. Every dose on the label.
| PARAxanthine (Enfinity®) | 300 mg |
| Citicoline (Cognizin®) | 250 mg |
| L-Tyrosine | 500 mg |
| L-Theanine | 150 mg |
| Vitamin B12 | 100 mcg |
| Natural Sweetener (stevia) + Natural Flavor System | — |
30 servings · 8.4g per scoop · Net wt. 8.9 oz (252g)
1,7-dimethylxanthine · Enfinity®
The Mechanism
Paraxanthine is caffeine's clarity, without the crash.
It's the metabolite responsible for caffeine's clarity — without the receptor-blocking action that causes the jitters and the crash. Tyrosine, theanine, and citicoline round out the formula for sustained focus, not just a spike.
How It Actually Feels
Steady focus, not a spike.
No jittery hands, no racing heart. No crash at 2pm. No wired-but-exhausted feeling at 11pm when you're trying to fall asleep. It clears for about 4–6 hours, then fades out — it doesn't drop you.
A 2021 human trial found a single 200mg dose improved memory, attention, and reasoning for up to 6 hours after taking it.
Mixed, Not Swallowed
The preparation is the product.
One level scoop
Cold water, the branded shaker, ten seconds
The pause before the day starts
Sound Familiar?
You've optimized everything else — sleep, macros, training splits — but your energy source is still whatever's strongest at the gas station.
You quit drinking. The parties didn't stop. Somehow you're still the only one not holding something in your hand.
You did the research — the cortisol spike, the crash, the tolerance creep. You just haven't found what replaces it yet.
Backed By Research
Paraxanthine isn't a new idea we're guessing on — it's been studied directly.
Focus that lasts.
In a human trial, a single 200mg dose improved short-term memory, sustained attention, and reasoning for up to 6 hours.
(Yoo et al., 2021)
Outperforms caffeine when it matters.
In athletes tested after intense exercise, paraxanthine improved focus and reaction time more than caffeine did — with no tolerance buildup from repeated use.
(Yoo et al., 2024)
Research on paraxanthine (Enfinity®), the active ingredient in ANZU. These are ingredient studies, not finished-product studies. Most paraxanthine research has been funded or supplied by the ingredient developer — normal for branded ingredients, and a reason to read the findings as promising rather than settled.
The Comparison
| ANZU (paraxanthine) | Coffee | Typical Energy Drink | |
|---|---|---|---|
| Active compound | Paraxanthine | Caffeine | Caffeine (often 2–3x a coffee) |
| Jitters | No | Sometimes | Common |
| Afternoon crash | No | Common | Common |
| Tolerance buildup | Minimal | Yes | Yes |
| Added sugar | None | Depends | Usually |
| Format | Powder + water | Brewed | Canned |
Comparison reflects the properties of paraxanthine as an ingredient versus caffeine, drawn from the ingredient research cited above. ANZU has not been studied as a finished product.
FAQ
Questions, answered.
How is this different from just drinking coffee?
Coffee gives you caffeine, which your body breaks down into three metabolites — one of them is paraxanthine, the thing that actually gives you clarity. ANZU skips straight to that part and leaves out the two metabolites responsible for the jitters and the crash.
Is there any caffeine in this?
No. Paraxanthine is caffeine's metabolite, not caffeine itself — you're not consuming caffeine at all.
What does it taste like?
White Peach + Yuzu Citrus. Tart and floral rather than sweet — closer to a Japanese soda than a fruit-punch pre-workout. No sugar, no sucralose; sweetened lightly with stevia.
Is paraxanthine safe?
Animal toxicity studies found no adverse effects even at doses far above what's in a normal serving — though animal data is a foundation for human research, not a substitute for it. We're not doctors: if you're pregnant, nursing, or on medication, check with yours before starting anything new.
Will there be a subscription?
Yes, planned at 90-day intervals with the price locked at signup. Nothing is for sale yet — ANZU ships early 2027, and the Founders Circle gets first access.