Our Story
Why I built this instead of just buying something.
I started noticing the pattern around 2022. I was drinking two or three coffees to get through a deep work session, and then spending the afternoon trying to undo what the morning had done to me. Anxious, then tired, then another coffee.
I started reading about caffeine metabolism — specifically paraxanthine, the metabolite that actually produces the cognitive effects I was after. The other two metabolites were just noise. Expensive, uncomfortable noise.
I couldn't find a product built around paraxanthine as the primary ingredient, with full dose transparency, at a flavor level I'd actually want to drink. So I decided to build one and document the whole thing publicly.
ANZU ships in early 2027. I'm building it in front of anyone who wants to watch.
Connor
Founder, ANZU · @connorfromzero
The Wall
Every number goes on the wall.
Every founder gets a number, and every number goes on the wall in my garage. Hand-written, one at a time, as people join. Not a database entry — an actual wall, in an actual garage, that I have to live with.
There are 1,000 spots. When they're gone, they're gone.
Follow the build.
Every decision — the manufacturer conversations, the failed flavor tests, the label revisions — is documented publicly as it happens. This isn't a marketing strategy. It's accountability.
TikTok · Instagram
How we make decisions.
Full disclosure
Every dose, every ingredient, every tradeoff. If we make a decision you'd want to know about, we'll tell you before you ask.
One thing done right
One product. One mechanism. Not fifteen ingredients hoping something works.
We ship what we say
We're not taking preorders until inventory is confirmed. Early 2027. No countdown clock — just an honest date when we have one.