Founding Story

The Founding Story

I’ve never known how to sit still.

At eight years old, while other kids were content playing in the grass, I was hauling a snow cone cart door-to-door. At the time, I didn't have a name for it. I just knew I had an engine inside me that wouldn't shut off.

Eventually, that engine helped me co-found a family real estate brokerage with my mom. Together, we scaled it to over $200M in sales. From the outside, it looked like I had it all figured out. But on the inside? I was exhausted.

Like many blooming entrepreneurs, I've been empowered by ADHD. My brain is constantly hunting for an "On" switch… a way to find the focus required to lead a company when my mind wants to be in ten places at once.

For years, I paid the tax with neon-colored energy drinks and high-stim pre-workouts. I was desperately reliant on them just to feel "level." They gave me the focus I needed to build a quarter-billion-dollar business, but eventually they came with a heavy price:

• The jagged, underlying anxiety.

• The "wired but tired" jitter and headaches.

• The brutal 3:00 PM crash that made me feel like a shell of myself.

I was using "Dirty Energy" to fuel a high-performance life, and it was starting to break me. I realized that the very things I was using to help me focus were actually making my anxiety worse.

The Search for a "Quiet" Focus

I didn't want to just be caffeinated anymore. I wanted to feel dialed-in. I wanted the clarity to lead without the heart pounding trade-offs.

I went down a rabbit hole of performance science, obsessing over how to fuel a brain like mine without redlining my nervous system. I spent months hunting for a compound that offered refined energy… something that sustains the mind without the biological cost.

We’re Still in the Trenches

I haven't arrived. Right now, this is a work in progress.

I’m currently fighting the formulation battle in real-time. I’m testing batches that taste terrible, rejecting prototypes that don't hit the mark, and vetting manufacturers who think "good enough" is acceptable. It isn't.

I am fully self-funding this and building it in public because I know I’m not the only one who feels this way. I’m not a scientist in a white coat. I’m a builder who was tired of being failed by the status quo.

This is for the builders, the innovators, and the restless minds who refuse to settle for mediocrity.

We’re rewriting the script on energy. It’s messy, it’s hard, and we’re doing it together.